When somebody searches "contractor near me" — or for the specific trade and town they need — the business at the top of Google gets the call. We build the complete SEO system that puts you there: full Google Business Profile optimization, local rankings, reviews and a page for every service you offer in every place you serve.
We crawled 1,838 contractors who already hold a place in their own town's results. 74% have no pages for the services they offer in the places they serve. The work that wins local search is work most of your market has simply not done.
Most local clicks go to the three map results above the organic listings, and your Google Business Profile is what ranks there. If it is not optimized you are invisible at the moment somebody is ready to hire.
A site with pages for its services in its places is found 1.6 times as often as one with nothing aimed at either. The gap is not talent or price. It is whether a page exists for what the customer typed.
The right primary category, your real service list, photos and posts — the single biggest lever on your map pack position, fully managed.
A page for each service you offer in each place you serve, written rather than templated. This is the architecture 74% of your competitors have skipped.
We target the searches that book work — the trade plus the town, the emergency phrasing, and the long tail your competitors never built a page for.
Steady review generation and replies to every review. Pack membership runs from 7% to 57% across review-count quartiles — the steepest gradient in our study.
Schema, speed, mobile and crawlability. Our study found the median contractor site takes 9.8 seconds to load on mobile; Google's line is 2.5.
Monthly reporting on rankings, calls and leads, so you always know what the work is returning rather than what was busy.
When somebody types one of these into Google, your SEO decides whether they find you or the contractor down the road. These are the high-intent searches we build your rankings around.
Before we say what we would do for your contracting business, here is what we measured across the market you are competing in.
49% had no LocalBusiness schema — the one format built for stating what a business does and where. A further quarter had structured data a plugin added for them, which describes the website and says nothing about the business.
16% carried not a single line of JSON-LD. To an AI answer engine deciding who to name for a trade in a city, those businesses are prose to be guessed at rather than a record to be read.
64% have no real service-and-location architecture, and half have not a single page aimed at a town. The search a homeowner actually types — the trade plus the place — has nothing on their site pointed at it.
37% of the sites we read reused one title across several pages. That asks Google to choose between pages all claiming to be the same thing. It usually picks the home page, and the service pages never surface.
34% had at least one page with no H1 at all. Small on its own, and a reliable sign that nobody has looked at the page the way a search engine does.
18% had no sitemap, and a third of the businesses we pulled from public listings served nothing we could read — parked, blocked, timed out or simply gone. Every citation pointing there is a dead end, and the owner almost certainly does not know.
Local Services Ads are the cheapest paid route into contracting work and they sit above everything else on the page. We set them up and manage them alongside the SEO rather than instead of it.
Measured and written by Cameron, founder of Local Leader.
Study run October 2026 · page last reviewed
The same checks we ran across 500 US contractor websites, run against yours: whether Google can read your pages, whether your services and service areas each have one, and what your profile looks like beside the companies already ranking.
Schema, titles, headings, speed, the sitemap. None of it is glamorous and all of it is cheap compared with what it unlocks. There is no point building content on a site Google cannot read.
A page for each service and each town you can genuinely evidence — not one page per town with the name swapped, which is the thing Google has spent years learning to ignore.
Your Google Business Profile does more for map rankings than anything on your website. It needs photos, posts and a steady flow of reviews, every month, not once at setup.
Most agencies in this trade will not put a number on a page. We would rather you knew now than spent a call finding out. The website build is free in every plan — no setup fee, no build fee — and you own it from the day it goes live.
The starting point for a contracting business ready to invest in being found. Website, local SEO, profile and reviews run as one system rather than four invoices.
The complete system, for companies that intend to lead the market rather than appear in it. $1,199/mo billed yearly.
Franchises and operations running five or more locations. From $4,799/mo billed yearly.
No long contracts and no setup fees. If you leave you keep the website, the domain, the Google Business Profile and the analytics — ask every agency you speak to for that in writing. See what is in each plan.
Most contractors see meaningful movement in the map pack within 3–6 months, compounding after that. Local SEO builds a durable stream of leads rather than a spike, and the earlier work — profile, reviews, service pages — tends to move first.
We deliver it as part of a monthly Local Leader package rather than a one-off project, so your website, map pack, reviews and content work as one system. See packages.
It is usually worth more to a small business than a large one, because the gap is architectural rather than financial. 74% of the contractors already ranking in their own towns have not built pages for their services in their places — that is a gap you close with work, not with budget.
Local SEO is the broader discipline — map pack, profile, citations, reviews. Contractor SEO is that work aimed at how people actually search for trades: the trade plus the town, emergency phrasing, and quote-stage comparison searches.
Not always. We audit what you have first. If the site can be read by Google, loads quickly enough and can carry a page per service per area, we build on it. If it cannot, a rebuild is included in the package rather than quoted separately.
Yes, and that is most of the point. The map pack is tightly tied to where the searcher is, so additional towns are won with pages and profile signals aimed at each one rather than by ranking a single page harder.
Rankings for the searches that book work, map pack position, calls, and form leads. Not impressions, and not a traffic number that goes up while the phone does not.
We publish our own research rather than citing other people's. We crawled 500 contractor websites, then 1,838 of their competitors, and published what we found — including the parts that cut against us. Read the benchmarks study.
Apply to work with us and find out if you're the right fit to lead your market.
