The map pack takes the calls. Your profile is what ranks there.

49% had no LocalBusiness schema — the one format built for stating what a business does and where. A further quarter had structured data a plugin added for them, which describes the website and says nothing about the business.

16% carried not a single line of JSON-LD. To an AI answer engine deciding who to name for a trade in a city, those businesses are prose to be guessed at rather than a record to be read.

64% have no real service-and-location architecture, and half have not a single page aimed at a town. The search a homeowner actually types — the trade plus the place — has nothing on their site pointed at it.

37% of the sites we read reused one title across several pages. That asks Google to choose between pages all claiming to be the same thing. It usually picks the home page, and the service pages never surface.

34% had at least one page with no H1 at all. Small on its own, and a reliable sign that nobody has looked at the page the way a search engine does.

18% had no sitemap, and a third of the businesses we pulled from public listings served nothing we could read — parked, blocked, timed out or simply gone. Every citation pointing there is a dead end, and the owner almost certainly does not know.

Local Services Ads sit above even the map pack and charge per lead rather than per click. For pressure washing companies with an average job around $450, they are often the cheapest paid route in — we manage them alongside the profile.

The same checks we ran across 500 US contractor websites, run against yours: whether Google can read your pages, whether your services and service areas each have one, and what your profile looks like beside the companies already ranking.

Schema, titles, headings, speed, the sitemap. None of it is glamorous and all of it is cheap compared with what it unlocks. There is no point building content on a site Google cannot read.

A page for each service and each town you can genuinely evidence — not one page per town with the name swapped, which is the thing Google has spent years learning to ignore.

Your Google Business Profile does more for map rankings than anything on your website. It needs photos, posts and a steady flow of reviews, every month, not once at setup.

Profile management runs inside a monthly Local Leader package alongside the site and the rankings, because the pack and the organic results feed each other and splitting them wastes both.

The complete system, for companies that intend to lead the market rather than appear in it. $1,199/mo billed yearly.

Franchises and operations running five or more locations. From $4,799/mo billed yearly.